Product Vision and Strategy Articles | Roman Pichler

The Product Strategy and the Product Life Cycle

Roman Pichler — Mon, 11 Nov 2024 09:54:23 +0000

Developing a winning product strategy is hard. Keeping the strategy relevant and achieving product success on a continued basis is even harder. In this episode, I discuss how you can use the product lifecycle model to address this challenge. I explain how the model can help you make the right strategic choices, focus and evolve the product strategy, and proactively progress and grow the product.

Product Strategy Discovery

Roman Pichler — Mon, 02 Sep 2024 07:20:00 +0000

Episodes referred to in the podcast:

Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap

Roman Pichler — Mon, 08 Jul 2024 07:51:00 +0000

The most amazing product strategy and product roadmap are ineffective if the stakeholders don’t support them. Without their buy-in, you’ll struggle to execute the strategy and find it hard to deliver the roadmap. But it doesn’t have to be this way. This podcast episode shares my tips to help you secure strong stakeholder buy-in to strategic product decisions, align people, and achieve product success together.

Continuous Strategizing

Roman Pichler — Mon, 13 May 2024 13:39:16 +0000

Markets, products, and technologies change at an ever-faster pace, and product strategies are in danger of becoming quickly outdated if they are not being adapted. To help you address this challenge, I discuss continuous strategizing in this podcast episode—an approach that looks at strategy as an ongoing process rather than periodical work. What's more, I offer practical advice on how you can implement continuous strategizing and ensure that your product strategy is truly adaptive.

The Strategy Stack: Connecting Business, Product, and Technology Strategy

Roman Pichler — Tue, 12 Mar 2024 08:54:58 +0000

For any business to succeed, it is crucial to make the right strategic decisions. To achieve this, you’ll benefit from using four different types of strategies: business, portfolio, product, and technology strategy. But that’s not enough. You’ll also have to successfully align the plans. To help you address these challenges, I have developed a new framework, the Strategy Stack, which I introduce in this podcast episode.

Everything You Need to Know about Product Portfolio Strategy

Roman Pichler — Mon, 22 Jan 2024 11:07:28 +0000

Products often don’t exist in isolation. Instead, they are part of a product portfolio. Think of Word, Excel, and PowerPoint, which belong to Microsoft Office. Such a portfolio benefits from having a dedicated strategy—a product portfolio strategy. But what information should it contain? Which template can you use to describe it? How does it relate to the overall product portfolio management work? And who should create and update the strategy? Listen to this episode to find out my answers.

Product Strategy and Product Discovery

Roman Pichler — Mon, 04 Dec 2023 10:57:24 +0000

Product discovery has become increasingly popular in recent years as a way to determine the right solution. In this podcast episode, I explain why you need a product strategy to succeed with product discovery, how the strategy helps you determine the right outcomes and opportunities, and how you can use the Product Vision Board to build an Opportunity Solution Tree.

10 Product Strategy Mistakes to Avoid

Roman Pichler — Tue, 15 Aug 2023 07:16:09 +0000

The product strategy is an important product management artefact. But despite its significance, it is not always effectively used. In this episode, I discuss ten common strategy mistakes I see people make so you can avoid them and successfully leverage the product strategy.

Double Vision: Choosing the Right Approach to Capture the Product Vision

Roman Pichler — Tue, 04 Jul 2023 07:25:27 +0000

The product vision plays a crucial part in achieving product success: It sets a shared direction and helps create strong alignment. Despite its importance, there are two competing views of what a product vision is and how it should be captured. In this podcast episode, I discuss the different approaches and explain which one I recommend.

Leveraging New Technologies: 3 Tips for Product People

Roman Pichler — Wed, 03 May 2023 07:49:27 +0000

Change seems to be the only constant when it comes to software technology. Over the last ten years, microservices, cloud-based computing, augmented reality, blockchain, the Internet of Things, machine learning, and artificial intelligence have emerged—to name just a few new technologies. But as product people, we are often so busy with getting new and enhanced features delivered that we risk overlooking new tech trends and being overtaken by competitors. In this episode, I share three tips that help you spot new and potentially disruptive technologies early on so you can take full advantage of those that will benefit your product.