Comments on: The Product Canvas

By: Roman Pichler

Roman Pichler — Fri, 25 Oct 2019 07:08:22 +0000

In reply to Corinne. Hi Corinne, Thank you for your feedback and comment. I use another canvas, the Product Vision Board, to determine the user/customer needs and business goals. Based on those I select the appropriate key performance indicators (KPIs). I look at my Product Canvas as an alternative to a traditional product backlog, rather than a strategic planning document. I therefore first create the product vision and strategy, derive the product roadmap from the validated strategy, and then populate the Product Canvas using the appropriate roadmap goal and features. The metrics on the canvas are hence related to a specific product goal like acquisition, retention, or conversion. Does this help?

By: Corinne

Corinne — Thu, 24 Oct 2019 19:28:59 +0000

Hi Roman,

Love the simplicity of the Product Canvas. I was wondering where you specify Key Value Indicators can this be under the business goals?

By: Roman Pichler

Roman Pichler — Fri, 09 Mar 2018 11:10:20 +0000

In reply to Juergen. Hi Juergen, Thank you for your question. I've designed my Product Canvas as an alternative to a traditional product backlog. It is therefore intended to describe the functionality of a new product or a new product version together with the user interaction, UI-design, and non-functional requirements. If you want to describe the business needs and value proposition of your product, I recommend using my Product Vision Board. The following articles explain how the Product Vision Board and Product Canvas/product backlog relate: Leading Through Shared Goals Choosing the Right Planning Horizon for Your Product Hope this helps!

By: Juergen

Juergen — Thu, 08 Mar 2018 08:23:08 +0000

Hi Roman,
I’m thinking about using the Product Canvas for capturing an organisation’s vision for a new reporting environment. We intend to conduct two workshops, one focusing on business needs, one dealing with more technical aspects as the organisation is rolling out a new it-infrastructure. At least I have two questions: first, do you think it may be useful to use two seperate Product Canvas (one for business needs, one with technical focus), or might it be more helpful to build the “Business” Canvas first and take this result in order to enhance it in the technical workshop? And second: as these workshops should focus on the vision, what would be your recommendation for gathering Product Details, keeping in mind that first steps for implementation will be initiated three months after visioning at the earliest?
Thanks in advance and best regards
Juergen

By: Roman Pichler

Roman Pichler — Thu, 04 Jan 2018 12:50:28 +0000

In reply to Nicolas.

Thanks for your feedback Nicolas. I recommend that you populate the details section just in time and create new detailed stories only for the next sprint–particularly when your product is young or experiences a bigger change. This makes it easier to incorporate the insights you derive from the user feedback and data you gather. Hope this helps!

By: Nicolas

Nicolas — Thu, 04 Jan 2018 12:30:58 +0000

Hi Roman,

very good explanation of the product canvas – that helps a lot.

You state that the product details section should contain the ready stories for the next iteration (i.e. sprint) but at the same time the product canvas should focus on a release (that’s why it connects to the GO roadmap). When a release consists of several sprints, should the details section then contain all the stories planned to fulfill the release goals or should it be like kind of one product canvas per sprint?

Best regards from Germany,
Nicolas

By: Roman Pichler

Roman Pichler — Tue, 01 Nov 2016 08:45:32 +0000

In reply to Patrick Golden. It's definitely a photograph. The photographer Tamarcus Brown, and the image is published on Unsplash. Hope this helps!

By: Patrick Golden

Patrick Golden — Tue, 01 Nov 2016 00:59:34 +0000

Dear Mr. Roman Pichler,
I have one question which I hope you can help me with. At the beginning of this post, there is an image of a canvas on what appears to be a wooden table. I enlisted the help of a close associate, and we can’t for the life of us determine if it is a photograph or a painting. Our inspection of the image provided no clue either way, and we were wondering if you have any insight on the matter. Thank you.

By: Kleber

Kleber — Fri, 06 Nov 2015 13:17:49 +0000

In reply to Roman Pichler.

Hummm…..:D!

Got IT, I’ll do an illustration of a product canvas and put here to see you.

By: Roman Pichler

Roman Pichler — Fri, 06 Nov 2015 08:29:48 +0000

In reply to Kleber.

No, you don’t. But it may make your canvas easier to understand. To see how you can visualise a hierarchy between functional requirements, take a look at the predecessor of the Product Canvas, the Product Backlog Board: http://www.romanpichler.com/blog/product-backlog-board/