Comments on: A Simple Persona Template

By: Roman Pichler

Roman Pichler — Thu, 17 Aug 2023 08:37:00 +0000

In reply to José Esteva.

You’re welcome José. I am glad that you like my persona template.

By: José Esteva

José Esteva — Wed, 16 Aug 2023 10:07:20 +0000

Thank you Roman, excellent as all your templates.

By: Javier Nogales

Javier Nogales — Wed, 08 Apr 2020 19:32:40 +0000

In reply to Roman Pichler.

Yes! Thank you very much & hope all is well over there! – Javier

By: Roman Pichler

Roman Pichler — Wed, 08 Apr 2020 10:19:20 +0000

In reply to Javier.

Thank you for your feedback and sharing your question. I recommend that a product has a value proposition, that it addresses a specific need, solves a problem, or create a tangible benefit for a group of people, and that the persona goals refine the product’s overall value proposition. In other words, you can look at the persona goals as subgoals of the overall user goal/need the product should address. The primary persona’s goal should guide your product decisions, particularly with regards to UX and product features.

Does this help?

By: Javier

Javier — Wed, 08 Apr 2020 01:54:17 +0000

Hello Roman – thank you for the great content and blog! Question: if one has the need for a few personas, would you ever consider creating unique value propositions for each persona (but still only creating one product)? …or would you always recommend targeting your primary persona with one value proposition (and leaving it at that)?

By: Roman Pichler

Roman Pichler — Mon, 03 Dec 2018 09:02:43 +0000

In reply to Josef Scherer.

Thank you for sharing your question Josef. I fully agree: There is an intentional overlap between the needs on the Product Vision Board and the persona goals. I usually start by trying to understand the primary benefit or main problem that the product should provide or address and carry out user research such as observing and interviewing people. This allows me to create (initial) persona descriptions whose goals are subgoals of the needs on the Product Vision Board.

By: Josef Scherer

Josef Scherer — Sat, 01 Dec 2018 15:45:56 +0000

Hi Roman, I wonder how the Persona Template and the Product Vision Board are related. It seems that the template deals with the left, problem part of the bard and that the goals of the (target) persona is not much different from the Needs part of the board. Do you agree?

By: Roman Pichler

Roman Pichler — Thu, 29 Jun 2017 09:30:04 +0000

In reply to Olga. Hi Olga, Thanks for your feedback and question. How many personas you should create depends on your target market: the bigger and more heterogeneous it is, the more personas you end up with. It is therefore a good idea to consider choosing a comparatively narrow segment, which makes it also easier to find a compelling value proposition. You may find my Market Segmentation Tips helpful to choose the right target group. Personas can describe new and existing users, customers, and affected individuals. Take an x-ray machine, for example. The user would typically be a radiologist (resulting in a user persona), the customer a hospital trust (resulting in a buyer persona describing someone from the trust's procurement department), and people in need of an x-ray (resulting in one or more affected personas). Once you have created you cast of personas, ensure that you choose a primary one. Does this help?

By: Olga

Olga — Thu, 29 Jun 2017 03:37:34 +0000

Hi, Roman, thanks a lot for this post and for all your blog. I was looking for information like you put here. And I have a questions:
– how many personas should we describe and what it depends from?
– all of our personas should be new users of the product so we use them to describe only presales taktic or we could use personas to describe its interaction when they already a customer? How it goes? I mean what about authorized type of user, a user who not yet registered and so on. We need to add this information in description, or it would be in another iteration?

By: Roman Pichler

Roman Pichler — Fri, 20 Dec 2013 08:07:24 +0000

In reply to Leighton Schnell.

Hi Leighton, Thanks for your comment. I capture the marketing and sales channels on the Vision Board or Business Model Canvas. I usually create a Vision Board / Business Model Canvas first, carry out some initial research and validation, and then use the information gathered to create the provisional personas. Does this make sense?