Comments on: Make Your Product Stand Out with the Strategy Canvas https://www.romanpichler.com/blog/make-your-product-stand-out-with-the-strategy-canvas/ Expert Training & Consulting in Agile Product Management Tue, 21 Dec 2021 22:24:34 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Roman Pichler https://www.romanpichler.com/blog/make-your-product-stand-out-with-the-strategy-canvas/#comment-16104 Mon, 11 Nov 2019 08:36:23 +0000 http://www.romanpichler.com/?p=11838#comment-16104 In reply to cute.

Thanks for your feedback and sharing the question. I am not sure which templates you are referring to, but if you have Alexander Osterwalder’s Business Model Canvas and my Product Vision Board in mind, then please take a look at my article “The Product Vision Board“, which describes the connection between the two templates.

Regarding your second question, I like to use the Product Vision Board and GO Product Roadmap to help develop a new product in addition to the Strategy Canvas discussed above. You can find more guidance on templates and tools to bring new products to live in my book Strategize. I would encourage you, though, to try out different templates and tools to find out which ones work best for you.

Hope this helps.

]]> By: cute https://www.romanpichler.com/blog/make-your-product-stand-out-with-the-strategy-canvas/#comment-16103 Sun, 10 Nov 2019 19:07:09 +0000 http://www.romanpichler.com/?p=11838#comment-16103 Hi Roman,
I followed your blog post. They are helpful and informative. Thank you. However, could you please share some info on:
1. How is your vision template different from “Business canvas”?
2. Product managers templates to use during the new product development phases (ideation to launch).

]]> By: Roman Pichler https://www.romanpichler.com/blog/make-your-product-stand-out-with-the-strategy-canvas/#comment-3104 Thu, 10 Jan 2019 10:21:25 +0000 http://www.romanpichler.com/?p=11838#comment-3104 In reply to Alex.

Hi Alex, Thank you for your feedback. You are absolutely right: No tool can guarantee drawing the right conclusions and generating the right insights; and as human beings, we all have cognitive biases that can cause us to collect the wrong data or misinterpret it. I therefore recommend in my book Strategize, collaboratively creating a Strategy Canvas. This leverages the knowledge and expertise of the development team members and stakeholders, and mitigates confirmation bias.

]]> By: Alex https://www.romanpichler.com/blog/make-your-product-stand-out-with-the-strategy-canvas/#comment-3103 Wed, 09 Jan 2019 20:00:58 +0000 http://www.romanpichler.com/?p=11838#comment-3103 I still believe that sometimes these tools bring some bias. What if the example chart was drawn in a different order ? The way it’s done there introduces confirmation bias because it gives a visual cue that Apple took off from the flock right there and forever – which it is true – but it’s important to note is that those differentiation could have not been the ones that people wanted and the iPhone would have died right away.
What happened in my opinion is that people actually liked those differences and a big chunk of the consumers preferred usability in exchange for features.

I owned a Nokia N95 and it was the best technological piece of that moment by far. The iPhone couldn’t even take a good picture when the N95 had GPS, front and back camera, FM transmitter and so on and on… however Nokia just kept making 25 models a year and just porting the UX/UI across technologies (e.g. same UI for a touch screen as if it was a hw keyboard) instead of leveraging the new opportunities of innovation carried by new tech.

So to go back to the subject in question, the tool is really useful to visualize strengths and weaknesses but we have to be mindful of possible bias when using it. My 2 cents 😉

]]> By: Jay Singh https://www.romanpichler.com/blog/make-your-product-stand-out-with-the-strategy-canvas/#comment-3102 Thu, 17 May 2018 05:25:52 +0000 http://www.romanpichler.com/?p=11838#comment-3102 Roman,
Totally agree with you. The constant search for ‘unique value proposition’ and ‘revolutionary ideas’ as opposed to ‘evolutionary ideas’ as being the key to success is a non-starter for most businesses.

Roger,
You too have a valid point. You cannot play across all fields and any business must decide on its ‘focus areas’. Francis Frei has written some great stuff in this regard – in order to be good, you have to be bad.

]]> By: Roman Pichler https://www.romanpichler.com/blog/make-your-product-stand-out-with-the-strategy-canvas/#comment-3101 Tue, 17 Jan 2017 08:39:36 +0000 http://www.romanpichler.com/?p=11838#comment-3101 In reply to Roger L. Cauvin.

Thanks for your comment, Roger. Like every tool, the Strategy Canvas has its strengths and weakness. If other tools work better for you, then that’s great. You are right that a product’s value proposition is key. But not every product has a unique proposition. Take the Google Chrome browser, for example. It’s a great product. But does it offer a unique value proposition? It does have, however, three features that have set it apart from the other browsers and helped it become successful: superior speed, safety, and simplicity.

]]> By: Roger L. Cauvin https://www.romanpichler.com/blog/make-your-product-stand-out-with-the-strategy-canvas/#comment-3100 Mon, 16 Jan 2017 22:40:53 +0000 http://www.romanpichler.com/?p=11838#comment-3100 “Factor diagram” seems like a more appropriate term for this so-called “strategy canvas”. I’m highly skeptical of its value. I see risks in attempting to form a product strategy with it.

The most powerful product strategy is one with a focused unique value proposition. You run the risk of losing focus if you list a bunch of factors or features and try to compete with the competition based on them.

It’s similar to what I wrote about prioritizing roadmap and product decisions with scorecards and spreadsheets. It tends to distract from the unique value proposition, at least if you’re not careful.

I can see some potential value in visualizing the competitive landscape and how your product fits based on various factors, and that this information could help you determine what the unique value proposition is (or should be). However, I think a competitive mindshare map comes much closer to mirroring the way Ries and Trout said we should position products.

]]>