Comments on: Elements of an Effective Product Strategy

By: Roman Pichler

Roman Pichler — Tue, 03 Dec 2024 09:01:53 +0000

In reply to Ganesh. Thanks for sharing your question and feedback, Ganesh. It's great that you found Strategize helpful. When you enter a mature market with a new product, ensure that your product is effectively differentiated, that it stands out from the crowd and gives users and customers a clear reason to choose it over existing offerings. Additionally, consider any market-entry barriers like high switching costs for customers, and be aware that your initial offering will have to be rich enough to compete with the products of your competitors. I write about the latter in Strategize when I compare the development and launch of the iPhone and Apple Watch. Hope this helps!

By: Ganesh

Ganesh — Tue, 03 Dec 2024 04:53:36 +0000

Hi, I’d like to heartily thank you for your book Strategize because it is a step-by-step guide for me. Could you please offer guidance on how we introduce our new product in a mature market? Thanks for guiding me as a coach.
Ganesh Padgal.

By: Roman Pichler

Roman Pichler — Mon, 08 Apr 2024 09:38:06 +0000

In reply to My friend. Thanks for sharing your friend's question, Tom. I recommend that they read the following article, which discusses how to create an outcome-based, goal-oriented product roadmap with uses dates/time frames and coarse-grained features: The GO Product Roadmap. A more detailed explanation is available in my book Strategize.

By: My friend

My friend — Fri, 05 Apr 2024 14:48:18 +0000

How do you create a roadmap with dates with only course grained features/outcomes? Asking for a friend.

By: Roman Pichler

Roman Pichler — Mon, 23 Jan 2023 13:30:19 +0000

In reply to suresh.

You’re welcome Suresh and thanks for the feedback.

By: suresh

suresh — Mon, 23 Jan 2023 13:28:46 +0000

Good learning about developing strategy and other areas of product development. Thank you.

By: Roman Pichler

Roman Pichler — Mon, 13 Jan 2020 09:19:03 +0000

In reply to Paritosh Agarwal.

Thanks for your feedback Paritosh. Reading my article “Product Discovery Tips” should help you answer your questions. Good luck!

By: Paritosh Agarwal

Paritosh Agarwal — Mon, 13 Jan 2020 09:00:20 +0000

Hi Roman,

Thanks for your article. This is quite enlightening.

I often struggle asking the right set of questions and making right assumptions while consulting the customer on a new product, Can you please throw some light on what should be the right approach while defining a new product for the customers.

By: Roman Pichler

Roman Pichler — Mon, 27 Nov 2017 08:41:37 +0000

In reply to Ani. Hi Ani, Thank you for your feedback and sharing your question. I like to work with the following model, which I describe in my book Strategize: Vision -> business strategy -> product strategy -> product roadmap -> product backlog If you can break down quarterly business goals into product goals and capture them on a product roadmap, depends on the product's life cycle stage: Once your product grows steadily, you should be able to carry out this exercise (if it is helpful). Otherwise I recommend that you use a validated product strategy and actionable product roadmap to show how your product helps implement the business strategy and move the business in the right direction. Hope this helps!

By: Ani

Ani — Fri, 24 Nov 2017 15:37:36 +0000

Hi Roman,
I liked your post. Very helpful ! You mentioned about Product Strategy being derived from the Vision of the company and then ultimately a roadmap to achieve that strategy. But how do you relate product strategy to business strategy ? Many times, even if we have a vision, there are intermediate focuses of businesses on a quarterly / half yearly basis and product needs to deliver to achieve those business strategy. So what do you think about: Vision -> Business Strategy -> Product Strategy -> Product Roadmap way of thinking ?